Ducks Unlimited
Illustration | WebDesign | Campaign
Ducks Unlimited Canada is an 85 year old nonprofit organization with the goal of conserving, restoring, and managing wetlands for the benefit of people and wildlife alike. Although DUC has positively influenced over 201.8 million acres of habitat, wetlands continue to decline at alarming rates which affect human homes and lives as much as they do ducks.
This campaign highlights the interconnection of wetlands, wildlife, and human habitats through a whimsical fusion of human and duck homes.
Initial ideation and exploration explored the cohabilitation of human and duck habitats.
The human-made elements of the environment is inspired by the cozy ecclective style of grandma's house, akin to the rich biodiversity of wetlands — home and host to 40% of the world's species.
The final illustrations are meant to evoke recollections of childlike adventures of visiting relatives and exploring nature.
